You know when your computer is acting kind of sluggish and you think that the memory must be too full and you go and check your C drive and see that little pink slice of pie showing what space is actually used?
That’s what my brain feels like.
They say that we only use about 10% of our brain capacity. My 10% is full today. Decided this week to take on learning Photoshop— on top of my daily consulting work, keeping up with facebook, webinars, building a website, monitoring tweets, blogs, google analytics, and news feeds, comparing the droid to the iphone and BP. I’m on information overload. And it’s not just me. Everyone is feeling it. There’s a reason that Farmville has 83.75 million monthly active users. People need a break from information. They just can’t fit anymore of it in.
The point I want to make here while I am eating up a little of your slice of brain pie, is that people are on information overload and if you want your company’s message to cut through 4 and 20 twitterbirds, it needs to be more targeted and engaging than ever before.